Our blog.

Don’t Waste Money on Events!

Latest advice from Grail Noble (Women's Post) Events can be expensive, risky, stressful, and measuring ROI against them can be quite tricky.   So, why do them at all?  If there is no vision, no clear goal, and no pre-stated desired outcome, then it really...

NOW HIRING: Director of Business Development, Yellow House Events

Yellow House Events is hiring! We are growing. Yellow House Events is a fast-paced,event marketing agency based in the “Distillery District" in Toronto. We work with blue chip clients on a wide...

Want to learn more about Grail, YHE’s founder and CEO?

Check out this interview of Grail Noble with BlipTV. Learn a little bit more about Yellow House Events and how we function as an event marketing agency.   Cli...

Ten Tips for Throwing a Great Event

Article written for the Globe and Mail, by Grail Noble. "A great way for any business to increase its likeability is by hosting a customer event. But be cautious: Events are live productions and must be done well. Here are ten tips on how to throw a good...

Getting Face to Face

Is your company likeable? Do your clients value your employees? Are you an approachable, personable business? "People buy from people they like, even when purchasing weighty products like computer security systems, insurance or when selecting a doctor. Your product or service has to be...

Balancing High Tech & High Touch- Using Technology to Reach Attendees

Grail's article in Meeting, Incentives & Travel Magazine focuses on using the best of today's technology to reach your attendees for your next event. It is an...