Harry Rosen Virtual Fashion show
This virtual event was built to continue the momentum from Harry Rosen’s Work-From-Anywhere campaign; an opportunity to connect with shoppers across Canada during the pandemic. A fashion show was hosted in-store (no live spectators) and then broadcasted live to virtual attendees – a special group of HR customers. The event included a livestream broadcast of six looks curated by Harry Rosen’s Chief Product Officer and modeled by the original cast from the WFA campaign. YellowHouse oversaw the livestream broadcast, supported the live fashion show on site and created a custom Shop-the-Looks virtual room, driving traffic on-line to the curated items from the fashion show. Attendees could purchase what they had just seen modelled in real-time. The YellowHouse team helped bring the fashion show and the Shop the Looks room to the living room!