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CEO & Founder

Grail Noble

GRAIL@YELLOWHOUSEEVENTS.COM
416.686.2550 ext 222
Grail Noble

FUN FACT

South African born and raised by journalist parents. Unrelated, I also once found myself literally swimming with sharks ... but not on purpose!

Hi, I’m Grail!

I started this agency to create a place where clients would feel at home and employees would love to work: A place where we create exceptional experiences for the brands we are lucky enough to work with.

How I spend my days:

Strategy | Leadership | Design | Business Development | Company Growth | Mentorship | Purpose | Contracting | Public Speaking | Creating shareable moments that matter | making the team laugh when things are too serious.

Experience:

  • 25+ years in event marketing, sponsorship and communications.
  • Worked on the “client side” with YTV, the NBA, Molson and The Heart & Stroke 
 Foundation, gaining valuable experience in the international media, sports, 
 non-profit, retail and in consumer packaged goods.
  • Oversaw sponsorships, events and promotions for brands like Coke, Nike, 
 Nestle, and on the Molson Indy Car races. Also worked as a snowboarding 
 instructor in Switzerland and a bartender in Portugal!
  • Proud of being listed on the Profit 100 for 5 years and on the W100 top female 
 entrepreneurs in Canada. Winner of the regional RBC Female Entrepreneur of 
 the Year and won the BDO Business Value award. But it is not about the 
 awards. It’s about the daily reward I get working with creative, smart people internally and externally. I am very proud of this agency, our people and the 
 work we do!

What I love:

Being an entrepreneur | white wine or a good Moscow Mule | my family | my ‘side-hustle’ as a dedicated hockey mom to my two boys | mashed potatoes | travel | cottage life | my husband, Paul and our two bossy grey cats.

VP Operations

Meg Sweeney

Meg Sweeney

FUN FACT

As employee number two, I've been in the house since 2007

Hi, I’m Meg!

How I spend my days:

I lead key accounts | design experiences | mentor the team | set best practices and impact key business decisions on our management team. I am based in Montreal, so I spend a lot of time on video calls and planes.

Experience:

  • Co-built Yellow House as the first official employee and now leader of the team.
  • 12+ years of event production experience layered on a post-grad degree in Communications & PR.
  • Developed and refined our execution processes, grew key accounts including Samsung, BlackBerry, Google, Home Depot and continue to oversee some of our most complex projects across North America and the Caribbean.

What I love:

What I do. I also love spreadsheets, my clients, “calling the show” from the tech table, poutine and pizza (but not together), checking out new restaurants and trendy hot spots, attending live sporting events, travel, the beach, my family and my military man.

VP Finance

Val Kurbini

valmira@yellowhouseevents.com
416.686.2550 ext 224
Val Kurbini

FUN FACT

When Val decides to really let her hair down, it's 3ft long!

Hi, I’m Val!

How I spend my days:

I like numbers. Actually, I love numbers!

I help our project teams ensure each line item, of every budget, for each and every client project is accounted for and accurate. I also oversee cash flow, accounts payable, HR & payroll and find savings for our clients wherever I can.

Experience:

  • 14+ years’ experience in Finance managing accounts payable & receivable, cash flow, budget reconciliation, payroll, detailed project budgeting and overseeing bookkeeping functions for small to medium businesses.
  • Spent the last 9 years helping YHE grow by implementing strong financial and budgeting rigour and processes.
  • Earned a reputation as one of the country’s most reliable, detailed and disciplined event agency finance experts.

What I love:

Happy clients, balanced budgets, Albania, cooking, travel, my family and my little angel, Ani, who is 3 and the boss of all of us.

Senior Event Producer

Shannon Minielly

shannonm@yellowhouseevents.com
416.686.2550 ext 227
Shannon Minielly

FUN FACT

Shannon once threw herself off a peak in the French Alps with nothing but a giant kite on her back. She lived to tell about it and now has a new obsession!

Hi, I’m Shannon!

How I spend my days:

Project and key account management | decor & experience design | tech enhancements | destination events | delivering a custom designed project blueprint | budgeting | owning critical paths like a boss | production | making strong recommendations to my clients.

Experience:

  • 20+ years of successfully crushing it on large conferences, galas, incentives, festivals and fundraisers all over North America.
  • Knowledgeable on event tech products, from beacons to NFC, to audience response systems, to registration platforms and ran a business using these technologies for 6 years

What I love:

Learning new things | people | travel | adventure (I ate deep fried scorpion once) | tech | Christmas! | DIY projects | wood oven pizza (I even have my own portable wood oven and special pizza recipes).

Project Lead

Dana Barr

dana@yellowhouseevents.com
416.686.2550 ext 231
Dana Barr

FUN FACT

Survived 30 days working the Jurassic Park Playoff Tailgates and Raptors Championship Parade and have the bling to show for it!

Hi, I’m Dana!

How I spend my days:

Working with clients to ensure every detail is taken care of | event design | trend watching | creation of pitch decks | concept development | venue & vendor sourcing | pre and on-site event execution | post-event analysis | internal marketing & communications | developing client & vendor relationships | leading experiential programs and in-field staff/intern management.

Experience:

  • Over ten years of progressive event, hospitality, and marketing experience.
  • George Brown College Sports and Event Marketing Postgraduate.
  • Four years co-producing events with Toronto Maple Leafs, Toronto Raptors, Toronto FC, Toronto Argonauts, and MLSE Foundation.
  • Notable events include but are not limited to: Toronto Raptors Championship Parade, Jurassic Park, Maple Leaf Square, MLS Cup Championship Parade, Toronto Maple Leafs Training Camp and Toronto Maple Leafs Outdoor Practice.

What I love:

My people, snacks, animals, live music of any kind, trendy restaurants, cooking for friends and family, skiing in the winter, cottaging in the summer, travelling and all Toronto sports teams!

Director, Client Services

Darnelle Charles

Darnelle Charles

FUN FACT

I was once Miss Dominica 2008...and years later a nationally qualified bodybuilder. I was the show, now I call the show!

Hi, I’m Darnelle!

How I spend my days:

Project and key account management | creating cool moments | operational team management | internal process development | curating custom experiences | connecting innovative vendors | thinking outside the box, then inside of it – just in case.

Experience:

  • 10+ years of event and marketing agency experience, managing diverse event types from product launches and training programs to galas and celebrations.
  • Humber Public Relations Graduate
  • Notable events include: Think Auto 2015, the inaugural MLSE Players’ Gala and Ladyball 2017

What I love:

Crafting | feel-good outfits | diversity and equality | heavy lifting | carnival | The Toronto Raptors | trend spotting | roller skating | ballin’ on a budget

Director of Strategic Partnerships (USA)

Jen Millard

Jen Millard

Hi, I’m Jen!

How I spend my days:

Helping the YHE team find new and exciting clients and business partners in the United States. My job includes uncovering great new vendors and unique experiences to help us better serve our existing clients, as well as developing new relationships. I’m based in the event and entertainment capital of the world …. Las Vegas!

Experience:

  • 13 years in Sports Marketing in Toronto
  • Local Business Development for Yellow House Events
  • Teaching graduate students in the Sport Camp; Event Marketing program at George Brown College

What I love: 

Travel, wine, and current events. Also my two daughters and four (badly behaved) pets.

My favourite destination? Too many to pick but Maui, Kenya and France’s wine country top the list. I’m also an adoption advocate and wannabe yogi. Namaste!

VP Special Projects

Paul Noble

Paul Noble

FUN FACT

I once worked as an Orderly bringing dead bodies to the morgue and also as the historian on an Alaskan icebreaking vessel. Fortunately, not at the same time.

Hi, I’m Paul!

How I spend my days:

Consulting with the team on sporting events & festivals | education | research & development | travel | hotel sourcing for incentive travel programs | HR & hiring | internal company events | business development, but most importantly, frequently changing the lightbulbs in the office. [Really, I am the Chief Illumination Officer].

Experience:

  • 30 years as an educator, PHD candidate in History with a deep knowledge of Toronto’s neighbourhoods through my studies of the “Ward” and Group of Seven artist Lawren Harris’ urban paintings. I have read over 100 books on this subject.
  • Organizer of city-wide sporting events, including the tournament design of the inaugural MLSE Team Up Challenge.
  • Chair and organizer of an international conference for principals and educators, walking tour guide, carpenter.

What I love:

Sports: watching them, playing them or watching my boys play them. Travel | cottaging | being on the water | fixing and building things | reading | scrabble | Jamaican food | Lugtread (it’s a beer not a tire type).

Event Assistant

Kathleen Castner

Kathleen Castner

FUN FACT

I lived in Paris for four months - and yes, bread, cheese, and macarons were the majority of my diet!

Hi, I’m Kathleen!

How I spend my days:

Connecting with vendors and partners | supporting with virtual events | managing client incentive programs | crafting creative content | building presentation decks | conducting research | creative ideation | designing infographics and source assets | account management | social media content creation

Experience:

  • Bachelor of Commerce with a specialization in Marketing
  • Postgraduate Certificate in Sport and Event Marketing
  • Two years of experience working with prominent brands in both product and service sectors
  • Additional two+ years of experience working at social media agencies
  • Brand ambassador, event manager, and customer service experience

What I love:

Trying new things!

Restaurants: I have a (long) list of spots to try in several cities around the world.

Recipes: my Instagram feed is filled with food content.

Places: I keep “City Guides” on my phone and add recommendations as I meet people and hear about their travels

Activities: I like to consider myself a generalist. Or rather, a general enthusiast. I am happiest when I get to play different sports, check out rotating exhibits, try new activities, crafts, or hobbies, or learn a skill.

Lead Web and Virtual Designer

Tai Fletcher

Tai Fletcher

FUN FACT

I have 5 years of experience playing the double bass.

Hi, I’m Tai!

How I spend my days:

Lead designer for virtual & mobile | modelling & rendering virtual environments | composing graphic assets | coding websites

Experience:

  • 4 years of architectural and interior rendering
  • 3 years graphic design
  • 2 years of UX design
  • 2 years of website design and coding

What I love: 

Volleyball, vintage Raptors, my dog, sculpting, Ritz cheese crackers, and my grandma’s cooking

Apply now

This could be you

This could be you

We are always looking for great talent! Send your impressive CV to iwantin@yellowhouseevents.com. Want to build your event experience? Email us to get on our volunteer list or our short term staffing list. We also accept interns enrolled in an accredited PR, Marketing or Events program and promise great hands-on learning to those selected.

Our people.

No one sells only a product. It is ​always​ people that set you apart. In our case, our people are everything. When we hire we look not only for talent, we look for people who are nice, funny, collaborative, customer oriented, creative, smart, organized, and resourceful. They are dreamers. They are doers. And they always crush their goals. Get to know us a little better here.  [and find out who has climbed Everest, surfed with a shark, is a Reiki Master, survived hang gliding or has 3ft long hair!]

Grail Noble

Grail Noble .
CEO & Founder

Meg Sweeney

Meg Sweeney .
VP Operations

Val Kurbini

Val Kurbini .
VP Finance

Shannon Minielly

Shannon Minielly .
Senior Event Producer

Dana Barr

Dana Barr .
Project Lead

Darnelle Charles

Darnelle Charles .
Director, Client Services

Jen Millard

Jen Millard .
Director of Strategic Partnerships (USA)

Paul Noble

Paul Noble .
VP Special Projects

Kathleen Castner

Kathleen Castner .
Event Assistant

Tai Fletcher

Tai Fletcher .
Lead Web and Virtual Designer

This could be you

This could be you .
Apply now

, About

Our core value: Do the right thing.

1. For our clients: making strong, thoughtful recommendations and wise budget spends.
2. For the world and communities we serve: operating ethically, with integrity and transparency.
3. For our team members: working together with kindness and collaboration in support of our clients’ goals.

Our Houses

Offices in Toronto & Montreal. Production Offices in Boston & Las Vegas. We work all over the world.

When we were built

19 years ago and going strong
(with many accolades and awards along the way)

Who’s in the house

12 full time employees and 150+ part time employees

Yellow House Events
Yellow House Events
Yellow House Events
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Our Press.