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CEO & Founder

Grail Noble

GRAIL@YELLOWHOUSEEVENTS.COM
416-686-2550 x222
Grail Noble

FUN FACT

South African born and raised by journalist parents. Unrelated, I also once found myself literally swimming with sharks ... but not on purpose!

Hello, I’m Grail.

I started this agency to create a place where clients would feel at home and employees would love to work: A place where we create exceptional experiences for the brands we are lucky enough to work with.

How I spend my days:

Strategy | Leadership | Design | Business Development | Company Growth | Mentorship | Purpose | Contracting | Public Speaking | Creating shareable moments that matter | making the team laugh when things are too serious.

Experience:

  • 25+ years in event marketing, sponsorship and communications.
  • Worked on the “client side” with YTV, the NBA, Molson and The Heart & Stroke 
 Foundation, gaining valuable experience in the international media, sports, 
 non-profit, retail and in consumer packaged goods.
  • Oversaw sponsorships, events and promotions for brands like Coke, Nike, 
 Nestle, and on the Molson Indy Car races. Also worked as a snowboarding 
 instructor in Switzerland and a bartender in Portugal!
  • Proud of being listed on the Profit 100 for 5 years and on the W100 top female 
 entrepreneurs in Canada. Winner of the regional RBC Female Entrepreneur of 
 the Year and won the BDO Business Value award. But it is not about the 
 awards. It’s about the daily reward I get working with creative, smart people internally and externally. I am very proud of this agency, our people and the 
 work we do!

What I love:

Being an entrepreneur | white wine or a good Moscow Mule | my family | my ‘side-hustle’ as a dedicated hockey mom to my two boys | mashed potatoes | travel | cottage life | my husband, Paul and our two bossy grey cats.

VP Operations

Meg Sweeney

Meg Sweeney

FUN FACT

Meg has launched her most successful production to date: New Baby - May 2018!

HEY THERE, I’M MEG.

How I spend my days:

I lead key accounts | design experiences | mentor the team | set best practices and impact key business decisions on our management team. I am based in Montreal, so I spend a lot of time on video calls and planes.

Experience:

  • Co-built Yellow House as the first official employee and now leader of the team.
  • 12+ years of event production experience layered on a post-grad degree in Communications & PR.
  • Developed and refined our execution processes, grew key accounts including Samsung, BlackBerry, Google, Home Depot and continue to oversee some of our most complex projects across North America and the Caribbean.

What I love:

What I do. I also love spreadsheets, my clients, “calling the show” from the tech table, poutine and pizza (but not together), checking out new restaurants and trendy hot spots, attending live sporting events, travel, the beach, my family and my military man.

VP Finance

Val Kurbini

valmira@yellowhouseevents.com
416.686.2550 ext 224
Val Kurbini

FUN FACT

When Val decides to really let her hair down, it's 3ft long!

Hello, I am Val.

I like numbers. Actually, I love numbers!

What I do in the House:

I help our project teams ensure each line item, of every budget, for each and every client project is accounted for and accurate. I also oversee cash flow, accounts payable, HR & payroll and find savings for our clients wherever I can.

Experience:

  • 14+ years’ experience in Finance managing accounts payable & receivable, cash flow, budget reconciliation, payroll, detailed project budgeting and overseeing bookkeeping functions for small to medium businesses.
  • Spent the last 9 years helping YHE grow by implementing strong financial and budgeting rigour and processes.
  • Earned a reputation as one of the country’s most reliable, detailed and disciplined event agency finance experts.

What I love:

Happy clients, balanced budgets, Albania, cooking, travel, my family and my little angel, Ani, who is 3 and the boss of all of us.

VP Marketing

Sara Gundy

sara@yellowhouseevents.com
416.686.2550 ext 236
Sara Gundy

FUN FACT

As if the pace isn't fast enough around here, Sara aspires to race car driving!

Hi! I’m Sara.

How I spend my days:

I lead marketing & strategy | manage the project teams | key client stewardship | critical business planning | brand management and new business development.

Experience:

  • 14+ years in marketing and events on both the client and agency sides developing multi-dimensional brand experiences and leading teams.
  • Previously, Director of Events at Hudson’s Bay leading marketing activation, sponsorship and strategic partnerships. Before that, Senior Manager, Events at Scotiabank.

What I love:

Trend forecasting, goal setting, great food, entertaining, adventuring, sports, going fast and my family.

Sr. Event Producer

Trevor Pirri

trevor@yellowhouseevents.com
416.686.2550 etx 228
Trevor Pirri

FUN FACT

I worked on a cruise ship teaching line dancing. I also collect bowties and my favourites are made of wood and glass!

Hello Friends!

How I spend my days:

Designing and producing top notch events from start to finish | key account management | mentoring my direct reports | being equally buttoned and organized as I am creative and strategic.

Experience:

  • 7+ years of experience producing successful events ranging from concerts to stunts, festivals, product launches, business meetings and incentive and destination programs. Brands I have worked with include Mini, RBC, TELUS & Canadian Tire.
  • Worked on both the venue side (at Yonge-Dundas Square) and on the agency side leading international multimillion dollar account relationships and incentive programs across North America and beyond.

What I love:

A challenge, developing solid client relationships, suicide chicken wings, vodka + Red Bull (mostly minus the Red Bull), climbing mountains (serious mountains like Kilimanjaro and Everest), curling, live theatre and…Britney Spears (I am a hardcore fan and not ashamed to admit it).

Event Producer

Shannon Minielly

shannonm@yellowhouseevents.com
416.686.2550 x 227
Shannon Minielly

FUN FACT

Shannon once threw herself off a peak in the French Alps with nothing but a giant kite on her back. She lived to tell about it and now has a new obsession!

Hello Friends!

What I do in the House:

Project and key account management | decor & experience design | tech enhancements | destination events | delivering a custom designed project blueprint | budgeting | owning critical paths like a boss | production | making strong recommendations to my clients.

Experience:

  • 20+ years of successfully crushing it on large conferences, galas, incentives, festivals and fundraisers all over North America.
  • Knowledgeable on event tech products, from beacons to NFC, to audience response systems, to registration platforms and ran a business using these technologies for 6 years

What I love:

Learning new things | people | travel | adventure (I ate deep fried scorpion once) | tech | Christmas! | DIY projects | wood oven pizza (I even have my own portable wood oven and special pizza recipes).

Event Producer

Anjelica Ong

anjelica@yellowhouseevents.com
416.686.2550 ext 231
Anjelica Ong

FUN FACT

Anj is obsessed with sports and nachos. She even has an entire Instagram account dedicated to nachos. Follow her @nachyofriend

Hey there!

How I spend my days:

Project management | delivering top-notch destination events | expertly designing and producing live experiences | social media management | finding new and unique vendors | getting ahead of trends and always making strong recommendations to clients.

Experience:

  • Experiential & Sports marketing (with a degree to show for it) working with top tier brands such as Rogers, The Toronto Blue Jays and Maple Leaf Sports and Entertainment.
  • Led programs in the retail and confectionary sectors for The Hudson’s Bay and Awake Chocolate and in the tech sector with Kijiji, Facebook and Google.
  • Event Production experience spans designing and delivering marketing stunts, national conferences, galas and international incentive programs, along with managing a team of 150 brand ambassadors and influencers across North America.

What I love:

New challenges, traveling, motor crossing, puppies, live concerts, food (‘specially nachos), the outdoors, sports, going out with friends and sometimes, just staying in!

Account Executive

Zoe Starkman

zoe@yellowhouseevents.com
416.686.2550 x 232
Zoe Starkman

FUN FACT

Can reach the highest cupboard with ease. Used my height to my advantage while playing volleyball for Team Canada in Israel!

Hi there!

How I spend my days:

Working with project teams to ensure every detail is taken care of | event design | trend watching | creation of pitch decks | concept development | venue & vendor sourcing | pre and on-site event execution | post-event analysis | internal marketing & communications | social media & blogging | developing client & vendor relationships | leading experiential programs and in-field staff management.

Experience:

  • Has worked both on the ground and behind the scenes for high profile brands like Shoppers, Labatt and Samsung.
  • Co-developed the experiential marketing plan and promotional launch of a tech start-up: Hangry Mobile App.
  • Co-produced festivals for Brookfield Residential, a 1500 person gala and a tech showcase for KPMG, client facing launches for Avaya to name a few.

What I love:

Good food with good company, volleyball (indoor + beach), snowboarding in fresh powder, tacos, travelling, all dogs, music festivals, movie theater popcorn, and The Red Hot Chili Peppers.

Account Executive

Taylor Lay

Taylor Lay

FUN FACT

Former child actor turned events expert. Earned my first pay cheque eating Waffles in a Delta Hotels commercial.

What I do in the House:

Delivering on the details for our project teams | outdoor events & festival production | experience design | concept development | internal marketing & communications | pre & on-site event execution | post-event analysis | venue & vendor sourcing | blogging | developing client & vendor relationships | critical path management.

Experience:

  • Masters degree in Communications from the University of Ottawa
  • Multiple years working on live festivals and the accompanying media strategies driving media attention.
  • Have successfully managed multiple vendors, bands, food trucks, AV, sponsors and 1,000s of consumers at live events.
  • Hands-on understanding of the importance of face-to-face communication and storytelling to establish human and brand connection while staying on top of the industry’s emerging experiential and digital trends.
Experiential Alchemist

Nic Bayley

Nic Bayley

FUN FACT

About to get hitched in Mexico (the biggest adventure of all!)

What I do in the House:

Business development | creator of opportunity | partnership development | experiential program consultant | big ideas | event marketing | problem solving | sports marketing | brand building | client relationship stewardship.

Experience:

  • 16+ years of experience in experiential marketing and events on the client, agency and vendor sides developing multi-dimensional brand experiences all over the world and leading teams ranging from 15 to 200.
  • Traveled the world and has worked with brands like Heineken, Kettle One, Grey Goose, Nike, TELUS and Formula One.
  • A walking solar panel of enthusiasm that loves to bring brands to life!

What I love:

I’m an adventure junkie: Been skydiving in New Zealand & Australia, scuba diving with sharks in Thailand and swimming with humpback whales in the Kingdom of Tonga, kite surfed in Vietnam, sand boarded in Peru, climbed a volcano in Indonesia, sailed in Spain, and surfed Central and South America

Sourcing & Office Manager

Antoinette Kumar

Antoinette Kumar

FUN FACT

This whole bio is a fun fact!

Hello.

How I spend my days:

Looking for new venues & destinations, obscure props or unusual entertainers. Can crush a shipping list, rock office management and juggle team calendars. When not updating databases or acting as the “copy machine and courier whisperer”, I am filling our event kits with everything from labels to lipgloss and all the random other things you would never imagine we could need on-site, but often do!

Experience:

  • Experience ranges from being an actor, acting coach, drama teacher, dancer, a Reiki master, a yoga therapist, thai masseuse, healer, spiritualist and a proud creator of live theatrical experiences.
  • I can paint, build, create, dream, choreograph and teach.

What I love:

The infinite power of positivity and the universe, music, dance, wellness, veganism, yoga, anything wacky, dressing up, meditation, fitness, travel, the earth, spirituality, smoothies and my kids.

Digital Architect

Michael Lucarz


Michael Lucarz

FUN FACT

I collect coffee paraphernalia and hot sauces.

Hello, I’m Michael.

What I do in the House:

Consult on all things digital | build websites | create custom apps for our programs | gamification of content | digital experience design.

Experience:

  • I love to write code and have been doing it for over a decade in Industries including gaming, digital advertising, social startups and investment banking.
  • For my techy readers, my skills include: Java, front end development, backend development, api development, streaming services, mobile app development, modern development tools, vagrant, puppet, angular, ionic framework, cordova, phonegap, vertx, electroserver, smartfox server, python, shell scripting, sql …
  • …but if that is all Greek to you, then just know that I have worked both “client side” with high-profile, high-security companies like Morgan Stanley, and “agency side” with Critical Mass, Marble Media, Henderson Bas and of course YellowHouse.
  • I build beautiful, functional websites and kickass apps for clients like Super Bowl 50 & recently for one of Yellow House’ US-based clients, Samsung. I also built for YHE an app to manage, pay and track 150 campus brand influencers for confectionary client Awake Chocolate.

What I love:

Code, podcasts, tech, learning, and offsetting my “computer geek time” by staying active with volleyball, rock climbing, weight lifting and travelling.

PR, Communications & Brand

Carolyn Ray

Carolyn Ray

FUN FACT

I’m a travel writer. From running with the bulls in Pamplona to New Year’s Eve in the Sahara Desert to El Fin del Mundo in Argentina, I’ve been there. – or I want to go there.

HELLO, I’M CAROLYN.

How I spend my days:

Listening | Asking questions | Laughing | Advising on PR & Communications Strategies | Partnerships | Brand Strategy in relation to Experience Design | Coaching

Experience:

  • Over 25 years in branding, marketing, communications & PR most recently as the MD of Interbrand Canada and CMO of BEworks.
  • In 2017, Carolyn led the creation of a landmark thought leadership study, the “Interbrand 150: Iconic Canadian Brands” which analyzed the 150 brands that shaped and defined Canada since Confederation.
  • Co-founded “OmniWomen Canada” to support emerging female leaders at Omnicom agencies.
  • Has handled PR and media relations for brands in a wide range of sectors from tech to health & beauty.
  • She is a certified CTI professional coach and ​Founder of ​Authentica,​ helping CEOs and leaders design and manage their brands and reputations.
  • Currently writing a book examining shifting leadership paradigms, with an emphasis on women. Actively contributes to business publications on various marketing and PR topics.

What I love:

The diversity of my work. Every day is new and different and it’s always an adventure! I also love my daughter, my partner, to travel and happily splitting my time between Toronto and New York.

VP Special Projects

Paul Noble

Paul Noble

FUN FACT

I once worked as an Orderly bringing dead bodies to the morgue and also as the historian on an Alaskan icebreaking vessel. Fortunately, not at the same time.

Hi, I am Paul.

How I spend my days:

Consulting with the team on sporting events & festivals | education | research & development | travel | hotel sourcing for incentive travel programs | HR & hiring | internal company events | business development, but most importantly, frequently changing the lightbulbs in the office. [Really, I am the Chief Illumination Officer].

Experience:

  • 30 years as an educator, PHD candidate in History with a deep knowledge of Toronto’s neighbourhoods through my studies of the “Ward” and Group of Seven artist Lawren Harris’ urban paintings. I have read over 100 books on this subject.
  • Organizer of city-wide sporting events, including the tournament design of the inaugural MLSE Team Up Challenge.
  • Chair and organizer of an international conference for principals and educators, walking tour guide, carpenter.

What I love:

Sports: watching them, playing them or watching my boys play them.
Travel | cottaging | being on the water | fixing and building things | reading | scrabble | Jamaican food | Lugtread (it’s a beer not a tire type).

Apply now

This could be you

This could be you

We are always looking for great talent!

Send your impressive CV to iwantin@yellowhouseevents.com.

Want to build your event experience? Email us to get on our volunteer list or our short term staffing list. We also accept interns enrolled in an accredited PR, Marketing or Events program and promise great hands-on learning to those selected.

Our people.

No one sells only a product. It is ​always​ people that set you apart. In our case, our people are everything.

When we hire we look not only for talent, we look for people who are nice, funny, collaborative, customer oriented, creative, smart, organized, and resourceful. They are dreamers. They are doers. And they always crush their goals.

Get to know us a little better here.  [and find out who has climbed Everest, surfed with a shark, is a Reiki Master, survived hang gliding or has 3ft long hair!]

Grail Noble

Grail Noble .
CEO & Founder

Meg Sweeney

Meg Sweeney .
VP Operations

Val Kurbini

Val Kurbini .
VP Finance

Sara Gundy

Sara Gundy .
VP Marketing

Trevor Pirri

Trevor Pirri .
Sr. Event Producer

Shannon Minielly

Shannon Minielly .
Event Producer

Anjelica Ong

Anjelica Ong .
Event Producer

Zoe Starkman

Zoe Starkman .
Account Executive

Taylor Lay

Taylor Lay .
Account Executive

Nic Bayley

Nic Bayley .
Experiential Alchemist

Antoinette Kumar

Antoinette Kumar .
Sourcing & Office Manager

Michael Lucarz

Michael Lucarz .
Digital Architect

Carolyn Ray

Carolyn Ray .
PR, Communications & Brand

Paul Noble

Paul Noble .
VP Special Projects

This could be you

This could be you .
Apply now

Our core value: Do the right thing.

1. For our clients: making strong, thoughtful recommendations and wise budget spends.
2. For the world and communities we serve: operating ethically, with integrity and transparency.
3. For our team members: working together with kindness and collaboration in support of our clients’ goals.

 

Our Houses

Offices in Toronto & Montreal. Production Offices in Boston & Las Vegas. We work all over the world.

When we were built

16 years ago and going strong
(with many accolades and awards along the way)

Who’s in the house

12 full time employees and 150+ part time employees

Yellow House Events
Yellow House Events
Yellow House Events
Yellow House Events
Yellow House Events
Yellow House Events
Yellow House Events
Yellow House Events
Yellow House Events
Yellow House Events
Yellow House Events
Yellow House Events
Yellow House Events

Our Press.