Hello, I’m Grail.

I started this agency to create a place where clients would feel at home and employees would love to work: A place where we create exceptional experiences for the brands we are lucky enough to work with.

How I spend my days:

Strategy | Leadership | Design | Business Development | Company Growth | Mentorship | Purpose | Contracting | Public Speaking | Creating shareable moments that matter | making the team laugh when things are too serious.

Experience:

• 25+ years in event marketing, sponsorship and communications.
• Worked on the “client side” with YTV, the NBA, Molson and The Heart & Stroke 
 Foundation, gaining valuable experience in the international media, sports, 
 non-profit, retail and in consumer packaged goods.
• Oversaw sponsorships, events and promotions for brands like Coke, Nike, 
 Nestle, and on the Molson Indy Car races. Also worked as a snowboarding 
 instructor in Switzerland and a bartender in Portugal!
• Proud of being listed on the Profit 100 for 5 years and on the W100 top female 
 entrepreneurs in Canada. Winner of the regional RBC Female Entrepreneur of 
 the Year and won the BDO Business Value award. But it is not about the 
 awards. It’s about the daily reward I get working with creative, smart people internally and externally. I am very proud of this agency, our people and the 
 work we do!

What I love:

Being an entrepreneur | white wine or a good Moscow Mule | my family | my ‘side-hustle’ as a dedicated hockey mom to my two boys | mashed potatoes | travel | cottage life | my husband, Paul and our two bossy grey cats.

HEY THERE, I’M MEG.

How I spend my days:

I lead key accounts | design experiences | mentor the team | set best practices and impact key business decisions on our management team. I am based in Montreal, so I spend a lot of time on video calls and planes.

Experience:

• Co-built Yellow House as the first official employee and now leader of the team.
• 12+ years of event production experience layered on a post-grad degree in Communications & PR.
• Developed and refined our execution processes, grew key accounts including Samsung, BlackBerry, Google, Home Depot and continue to oversee some of our most complex projects across North America and the Caribbean.

What I love:

What I do. I also love spreadsheets, my clients, “calling the show” from the tech table, poutine and pizza (but not together), checking out new restaurants and trendy hot spots, attending live sporting events, travel, the beach, my family and my military man.

Hello, I am Val.

I like numbers. Actually, I love numbers!

What I do in the House:

I help our project teams ensure each line item, of every budget, for each and every client project is accounted for and accurate. I also oversee cash flow, accounts payable, HR & payroll and find savings for our clients wherever I can.

Experience:

• 14+ years’ experience in Finance managing accounts payable & receivable, cash flow, budget reconciliation, payroll, detailed project budgeting and overseeing bookkeeping functions for small to medium businesses.
• Spent the last 9 years helping YHE grow by implementing strong financial and budgeting rigour and processes.
• Earned a reputation as one of the country’s most reliable, detailed and disciplined event agency finance experts.

What I love:

Happy clients, balanced budgets, Albania, cooking, travel, my family and my little angel, Ani, who is 3 and the boss of all of us.

Hi! I’m Sara.

How I spend my days:

I lead marketing & strategy | manage the project teams | key client stewardship | critical business planning | brand management and new business development.

Experience:

• 14+ years in marketing and events on both the client and agency sides developing multi-dimensional brand experiences and leading teams.
• Previously, Director of Events at Hudson’s Bay leading marketing activation, sponsorship and strategic partnerships. Before that, Senior Manager, Events at Scotiabank.

What I love:

Trend forecasting, goal setting, great food, entertaining, adventuring, sports, going fast and my family.

Hello Friends!

How I spend my days:

Designing and producing top notch events from start to finish | key account management | mentoring my direct reports | being equally buttoned and organized as I am creative and strategic.

Experience:

• 8+ years of experience producing successful events ranging from concerts to stunts, festivals, product launches, business meetings and incentive and destination programs. Brands I have worked with include Mini, RBC, TELUS & Canadian Tire.
• Worked on both the venue side (at Yonge-Dundas Square) and on the agency side leading international multimillion dollar account relationships and incentive programs across North America and beyond.

What I love:

A challenge, developing solid client relationships, suicide chicken wings, vodka + soda (mostly minus the soda), climbing mountains (serious mountains like Kilimanjaro and Everest), curling, live theatre and…Britney Spears (I am a hardcore enthusiast and not ashamed to admit it).

Hello Friends!

What I do in the House:

Experience:

• 20+ years of successfully crushing it on large conferences, galas, incentives, festivals and fundraisers all over North America.
• Knowledgeable on event tech products, from beacons to NFC, to audience response systems, to registration platforms and ran a business using these technologies for 6 years

What I love:

Learning new things | people | travel | adventure (I ate deep fried scorpion once) | tech | Christmas! | DIY projects | wood oven pizza (I even have my own portable wood oven and special pizza recipes).

Hey!

How I spend my days:

Experience:

• Experiential & Sports marketing (with a degree to show for it) working with top tier brands such as Rogers, The Toronto Blue Jays and Maple Leaf Sports and Entertainment.
• Led programs in the retail and confectionary sectors for The Hudson’s Bay and Awake Chocolate and in the tech sector with Samsung, Facebook and Google.
• Event Production experience spans designing and delivering marketing stunts, national conferences, galas and international incentive programs, along with managing a team of 150 brand ambassadors and influencers across North America.

What I love:

Traveling, puppies, live concerts, food (‘specially nachos), the outdoors, yoga, board games, hanging out with friends and sometimes, just staying in!

Hi, I am Nickie.

How I spend my days:

Project and account management | Delivering memorable and impactful moments | Managing event logistics and operations | Staying ahead of the trend | Designing strong reative concepts |

Experience:

• 5 years of experience in executing successful events in the non profit and financial sector
• Worked on venue operations side with TIFF, within the technology sector managing events for Digital Banking, Scotiabank Digital Factory, and agency side specializing in Incentive travel & rewards

What I love:

Big Brother (the reality TV show) | being a crazy plant lady | interior design | craft beer | dogs | DIY crafts and calligraphy | halloween | sour candy | anything coloured turquoise

Hi, I am Jenna.

How I spend my days:

Designing and producing creative, memorable events and experiences…you know, moving mountains! My house duties include project management I event design I sourcing the hottest new vendors based on trends I building event experience decks I menu design | on-site event management I building strong client relations.

Experience:

• Owned my own boutique event management business, specializing in event production, creative design, special event planning, venue bookings and culinary consulting.
• Spent 10+ years in the catering business designing unique events for private and corporate clients.
• Former chef who worked up the ranks in the Toronto restaurant scene before moving to the catering side of the culinary world and finishing on the event production side.

What I love:

Entertaining/cooking | hitting the hottest new restaurants | lifting weights | crossword and jigsaw puzzles | antiques | my family!

Hi friends!

How I spend my days:

Concept development | Venue & vendor sourcing | Creating experience decks | Post event analysis | Critical path management | Contributing to idea boards | Research | Pre and on-site event execution | Event design | Blogging | Developing relationships with clients & vendors | Press Releases and PR Support.

Experience:

• Post graduate certificate in Public Relations and Marketing.
• Director of sponsorship and member of executive team responsible for producing a successful fundraising fashion show for The Heart and Stroke Foundation.
• Led the PR and marketing team to execute a community charity event involving a 5km run, BBQ, vendor activations and entertainment. Also wrote the media releases, created marketing and social media materials and secured sponsorship for the event.
• At Yellow House I have co-produced a 17-stop roadshow for a tech company, supported the execution of an outdoor festival and movie nights on the lake, organized multiple in-agency activations, managed registration tracking for a 200 person VIP corporate event, venue sourced for a 750 person event in Boston and coordinated an extensive entertainment set-list for a local hospital charity event.    

What I love:

Pushing myself out of my comfort zone, travelling, meeting new people in new places, comedy shows, charcuterie boards, musicals, my 3 younger brothers (most of the time), my wonderful friends and family and of course, anything that resembles a carb.

Hi there!

How I spend my days:

Experience:

• Has worked both on the ground and behind the scenes for high profile brands like Shoppers, Labatt and Samsung.
• Co-developed the experiential marketing plan and promotional launch of a tech start-up: Hangry Mobile App.
• Co-produced festivals for Brookfield Residential, a 1500 person gala and a tech showcase for KPMG, client facing launches for Avaya to name a few.

What I love:

Good food with good company, volleyball (indoor + beach), snowboarding in fresh powder, tacos, travelling, all dogs, music festivals, movie theater popcorn, and The Red Hot Chili Peppers.

Hey there!

What I do in the House:

Experience:

• Masters degree in Communications from the University of Ottawa
• Multiple years working on live festivals and the accompanying media strategies driving media attention.
• Have successfully managed multiple vendors, bands, food trucks, AV, sponsors and 1,000s of consumers at live events.
• Hands-on understanding of the importance of face-to-face communication and storytelling to establish human and brand connection while staying on top of the industry’s emerging experiential and digital trends.

Hello!

How I Spend My Days

I specialize in the on-site execution of live events. While I am also instrumental in the pre-planning process, I use my background in live theatre to stage manage, wrangle talent, lead street teams, call a live show and host attendees on-site. My other daily responsibilities include: registration management | finding creative activation solutions | costuming & props | entertainment booking | vendor management.

Experience

• Stage management for over 12 years.
• Part of the on-site management team for a multi-stop event roadshow for YHE.
• Registration and stage management for a high profile awards show.
• Fundraising coordinator, project facilitator, and a drama teacher!
• Side Hustle: I currently run my own theatre company working as a director, producer, actor and awesome grant writer!

What I love

So you likely picked up on this above, but I am a huge theatre buff. I hold a BFA in Acting and love musicals! I have lived, trained and performed in NYC and love spending time there. I am a bit of a crazy cat lady – but travelling, wine and horror films play a close second!

Hello.

How I spend my days:

Experience:

• Experience ranges from being an actor, acting coach, drama teacher, dancer, a Reiki master, a yoga therapist, thai masseuse, healer, spiritualist and a proud creator of live theatrical experiences.
• I can paint, build, create, dream, choreograph and teach.

What I love:

The infinite power of positivity and the universe, music, dance, wellness, veganism, yoga, anything wacky, dressing up, meditation, fitness, travel, the earth, spirituality, smoothies and my kids.

Hello, I’m Michael.

What I do in the House:

Experience:

• I love to write code and have been doing it for over a decade in Industries including gaming, digital advertising, social startups and investment banking.
• For my techy readers, my skills include: Java, front end development, backend development, api development, streaming services, mobile app development, modern development tools, vagrant, puppet, angular, ionic framework, cordova, phonegap, vertx, electroserver, smartfox server, python, shell scripting, sql …
• …but if that is all Greek to you, then just know that I have worked both “client side” with high-profile, high-security companies like Morgan Stanley, and “agency side” with Critical Mass, Marble Media, Henderson Bas and of course YellowHouse.
• I build beautiful, functional websites and kickass apps for clients like Super Bowl 50 & recently for one of Yellow House’ US-based clients, Samsung. I also built for YHE an app to manage, pay and track 150 campus brand influencers for confectionary client Awake Chocolate.

What I love:

Code, podcasts, tech, learning, and offsetting my “computer geek time” by staying active with volleyball, rock climbing, weight lifting and travelling.

HELLO, I’M CAROLYN.

How I spend my days:

Experience:

• Over 25 years in branding, marketing, communications & PR most recently as the MD of Interbrand Canada and CMO of BEworks.
• In 2017, Carolyn led the creation of a landmark thought leadership study, the “Interbrand 150: Iconic Canadian Brands” which analyzed the 150 brands that shaped and defined Canada since Confederation.
• Co-founded “OmniWomen Canada” to support emerging female leaders at Omnicom agencies.
• Has handled PR and media relations for brands in a wide range of sectors from tech to health & beauty.
• She is a certified CTI professional coach and ​Founder of ​Authentica,​ helping CEOs and leaders design and manage their brands and reputations.
• Currently writing a book examining shifting leadership paradigms, with an emphasis on women. Actively contributes to business publications on various marketing and PR topics.

What I love:

The diversity of my work. Every day is new and different and it’s always an adventure! I also love my daughter, my partner, to travel and happily splitting my time between Toronto and New York.

Hi, I am Paul.

How I spend my days:

Experience:

• 30 years as an educator, PHD candidate in History with a deep knowledge of Toronto’s neighbourhoods through my studies of the “Ward” and Group of Seven artist Lawren Harris’ urban paintings. I have read over 100 books on this subject.
• Organizer of city-wide sporting events, including the tournament design of the inaugural MLSE Team Up Challenge.
• Chair and organizer of an international conference for principals and educators, walking tour guide, carpenter.

What I love:

Sports: watching them, playing them or watching my boys play them.
Travel | cottaging | being on the water | fixing and building things | reading | scrabble | Jamaican food | Lugtread (it’s a beer not a tire type).

We are always looking for great talent!

Send your impressive CV to iwantin@yellowhouseevents.com.

Want to build your event experience? Email us to get on our volunteer list or our short term staffing list. We also accept interns enrolled in an accredited PR, Marketing or Events program and promise great hands-on learning to those selected.