Hello, I’m Grail. I started this agency to create a place where clients would feel at home and employees would love to work: A place where we create exceptional experiences for the brands we are lucky enough to work with. How I spend my days: Strategy | Leadership | Design | Business Development | Company Growth | Mentorship | Purpose | Contracting | Public Speaking | Creating shareable moments that matter | making the team laugh when things are too serious. Experience:

• 25+ years in event marketing, sponsorship and communications.
• Worked on the “client side” with YTV, the NBA, Molson and The Heart & Stroke 
 Foundation, gaining valuable experience in the international media, sports, 
 non-profit, retail and in consumer packaged goods.
• Oversaw sponsorships, events and promotions for brands like Coke, Nike, 
 Nestle, and on the Molson Indy Car races. Also worked as a snowboarding 
 instructor in Switzerland and a bartender in Portugal!
• Proud of being listed on the Profit 100 for 5 years and on the W100 top female 
 entrepreneurs in Canada. Winner of the regional RBC Female Entrepreneur of 
 the Year and won the BDO Business Value award. But it is not about the 
 awards. It’s about the daily reward I get working with creative, smart people internally and externally. I am very proud of this agency, our people and the 
 work we do!

What I love: Being an entrepreneur | white wine or a good Moscow Mule | my family | my ‘side-hustle’ as a dedicated hockey mom to my two boys | mashed potatoes | travel | cottage life | my husband, Paul and our two bossy grey cats.

HEY THERE, I’M MEG. How I spend my days: I lead key accounts | design experiences | mentor the team | set best practices and impact key business decisions on our management team. I am based in Montreal, so I spend a lot of time on video calls and planes. Experience:

• Co-built Yellow House as the first official employee and now leader of the team.
• 12+ years of event production experience layered on a post-grad degree in Communications & PR.
• Developed and refined our execution processes, grew key accounts including Samsung, BlackBerry, Google, Home Depot and continue to oversee some of our most complex projects across North America and the Caribbean.

What I love: What I do. I also love spreadsheets, my clients, “calling the show” from the tech table, poutine and pizza (but not together), checking out new restaurants and trendy hot spots, attending live sporting events, travel, the beach, my family and my military man.

Hello, I am Val. I like numbers. Actually, I love numbers! What I do in the House: I help our project teams ensure each line item, of every budget, for each and every client project is accounted for and accurate. I also oversee cash flow, accounts payable, HR & payroll and find savings for our clients wherever I can. Experience:

• 14+ years’ experience in Finance managing accounts payable & receivable, cash flow, budget reconciliation, payroll, detailed project budgeting and overseeing bookkeeping functions for small to medium businesses.
• Spent the last 9 years helping YHE grow by implementing strong financial and budgeting rigour and processes.
• Earned a reputation as one of the country’s most reliable, detailed and disciplined event agency finance experts.

What I love: Happy clients, balanced budgets, Albania, cooking, travel, my family and my little angel, Ani, who is 3 and the boss of all of us.

Hi! I’m Sara. How I spend my days: I lead marketing & strategy | manage the project teams | key client stewardship | critical business planning | brand management and new business development. Experience:

• 14+ years in marketing and events on both the client and agency sides developing multi-dimensional brand experiences and leading teams.
• Previously, Director of Events at Hudson’s Bay leading marketing activation, sponsorship and strategic partnerships. Before that, Senior Manager, Events at Scotiabank.

What I love: Trend forecasting, goal setting, great food, entertaining, adventuring, sports, going fast and my family.

Hello Friends! What I do in the House:

Experience:

• 20+ years of successfully crushing it on large conferences, galas, incentives, festivals and fundraisers all over North America.
• Knowledgeable on event tech products, from beacons to NFC, to audience response systems, to registration platforms and ran a business using these technologies for 6 years

What I love: Learning new things | people | travel | adventure (I ate deep fried scorpion once) | tech | Christmas! | DIY projects | wood oven pizza (I even have my own portable wood oven and special pizza recipes).

Hi, I am Nickie. How I spend my days: Project and account management | Delivering memorable and impactful moments | Managing event logistics and operations | Staying ahead of the trend | Designing strong reative concepts | Experience:

• 5 years of experience in executing successful events in the non profit and financial sector
• Worked on venue operations side with TIFF, within the technology sector managing events for Digital Banking, Scotiabank Digital Factory, and agency side specializing in Incentive travel & rewards

What I love: Big Brother (the reality TV show) | being a crazy plant lady | interior design | craft beer | dogs | DIY crafts and calligraphy | halloween | sour candy | anything coloured turquoise

Hi, I am Jenna. How I spend my days: Designing and producing creative, memorable events and experiences…you know, moving mountains! My house duties include project management I event design I sourcing the hottest new vendors based on trends I building event experience decks I menu design | on-site event management I building strong client relations. Experience:

• Owned my own boutique event management business, specializing in event production, creative design, special event planning, venue bookings and culinary consulting.
• Spent 10+ years in the catering business designing unique events for private and corporate clients.
• Former chef who worked up the ranks in the Toronto restaurant scene before moving to the catering side of the culinary world and finishing on the event production side.

What I love: Entertaining/cooking | hitting the hottest new restaurants | lifting weights | crossword and jigsaw puzzles | antiques | my family!

Hi there! How I spend my days:

Experience:

• Has worked both on the ground and behind the scenes for high profile brands like Shoppers, Labatt and Samsung.
• Co-developed the experiential marketing plan and promotional launch of a tech start-up: Hangry Mobile App.
• Co-produced festivals for Brookfield Residential, a 1500 person gala and a tech showcase for KPMG, client facing launches for Avaya to name a few.

What I love: Good food with good company, volleyball (indoor + beach), snowboarding in fresh powder, tacos, travelling, all dogs, music festivals, movie theater popcorn, and The Red Hot Chili Peppers.

Hey there! What I do in the House:

Experience:

• Masters degree in Communications from the University of Ottawa
• Multiple years working on live festivals and the accompanying media strategies driving media attention.
• Have successfully managed multiple vendors, bands, food trucks, AV, sponsors and 1,000s of consumers at live events.
• Hands-on understanding of the importance of face-to-face communication and storytelling to establish human and brand connection while staying on top of the industry’s emerging experiential and digital trends.

• Experiential Marketing in the retail and fashion sectors in the UK, including London Fashion Week.
• 3+ years’ experience executing successful activations across North America including trade show booths, roadshows and high-end private events in the beauty sector.
• Corporate event experience extends to the tech sector conferences, speaker management and project management.
• Graphic Design experience including trend-forward presentation concepts, conference artwork execution, product design and launch materials, promotional graphics as well as web design and video production.

• Production and coordination of VIP dinners, national conferences, product launches and trade-shows, incentive trips and corporate executive retreats.
• Master’s in International Festival and Event Management with dissertation focus in why individuals attend EDM festivals through a case study of Tomorrowland.
• Led volunteer program at Pemberton Music Festival, produced fashion show in partnership with national charities, coordinated Habitat for Humanity service trips to Central America.

Hello. How I spend my days:

Experience:

• Experience ranges from being an actor, acting coach, drama teacher, dancer, a Reiki master, a yoga therapist, thai masseuse, healer, spiritualist and a proud creator of live theatrical experiences.
• I can paint, build, create, dream, choreograph and teach.

What I love: The infinite power of positivity and the universe, music, dance, wellness, veganism, yoga, anything wacky, dressing up, meditation, fitness, travel, the earth, spirituality, smoothies and my kids.

Hi, I am Paul. How I spend my days:

Experience:

• 30 years as an educator, PHD candidate in History with a deep knowledge of Toronto’s neighbourhoods through my studies of the “Ward” and Group of Seven artist Lawren Harris’ urban paintings. I have read over 100 books on this subject.
• Organizer of city-wide sporting events, including the tournament design of the inaugural MLSE Team Up Challenge.
• Chair and organizer of an international conference for principals and educators, walking tour guide, carpenter.

What I love: Sports: watching them, playing them or watching my boys play them. Travel | cottaging | being on the water | fixing and building things | reading | scrabble | Jamaican food | Lugtread (it’s a beer not a tire type).

We are always looking for great talent! Send your impressive CV to iwantin@yellowhouseevents.com. Want to build your event experience? Email us to get on our volunteer list or our short term staffing list. We also accept interns enrolled in an accredited PR, Marketing or Events program and promise great hands-on learning to those selected.