Intuit QuickBooks Connect 2018
This 2-day, 2000 person conference featured the main stage and break out programming, trade show exhibit and raging after-parties hosted in downtown Toronto at the MTCC. Not your typical “accountants’ conference”, Yellow House transformed the MTCC into a full brand immersion, with decals and a dramatic hanging gradient fabric “waterfall on entry. Local artists performed in a funky Sound Lounge along with an 18′ interactive colouring mural and many other activations. We worked with the chefs to elevate typical conference food offerings to more gourmet choices, accommodated kosher, halal, vegan and multiple allergens. ConnectFest turned the MTCC into a glamourous after-party with guests dancing into the night. It included an 8′ LED dancing robot, a live band, 12 lounges, a trendy white LED light tunnel photo booth, LED candy floss and a giant Lite Brite. Yellow House managed everything from the full main stage production featuring 7×120 foot watch out screen and VIP speakers such as Jann Arden and Scott McGillivray); 20 breakouts, speaker procurement and handling, design, ideation, registration, hotel block management, transportation, staffing and training, tradeshow management, ancillary events, entertainment and custom menu designs and consultation.