Balancing High Tech & High Touch- Using Technology to Reach Attendees

Grail’s article in Meeting, Incentives & Travel Magazine focuses on using the best of today’s technology to reach your attendees for your next event.

It is an exciting time in our industry, because events have truly gone interactive. Integrating high-tech and high-touch is key to driving engagement and elevating the audience experience. As consumers become more tech-savvy, we need to ensure our attendees are given the opportunity to touch, interact, as well as give and receive feedback in real-time. The challenge lies in finding the right tools and the right balance between high-tech and high-touch.
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