Awake Ambassador Program
Awake Chocolate engaged Yellow House Events to design a campus ambassador and influencer program. We sourced, hired and trained over 300 college students to promote and sample Awake’s caffeinated chocolate at more than 100 universities and colleges across North America. Together, we engaged with students on campus through various Awake-themed activities, promos, merchandising and social media campaigns. YellowHouse created a custom app to track data, manage and train the Awake Ambassador community including support, incentives, geo and activity tracking, chat features, gamification and payroll management. 100’s of 1000’s of samples were distributed, sales lift goals were reached and social media scores spiked.